As an artist, social media creates a whole new set of pressures and anxieties.
I’m not really sure what to do in order to post effectively. Am I supposed to hashtag a bunch of keywords as part of the post? Am I supposed to follow a whole bunch of people and then unfollow them as soon as they follow me? That seems to happen a lot in the often insidious world of followers, and likes. People can be so awful and disingenuous on social media. It makes me crazy.
The pressure comes from an expectation that you have to promote yourself and specifically your art on social channels like Twitter and Instagram and that you have to constantly grow your audience. Your following has to be big and constantly getting bigger. Size matters.
The anxiety comes when I post something and then compulsively feel the need to constantly check to see how many likes and or retweets the post has gotten. So far my social media savvy has proven to be underwhelming. But like I said, as an artist, I am made to feel that this is a necessary avenue of pursuit and something that needs to be mastered. Ahhhhh!!!!!! – L/C